Overview
Alma Wamego is my personal design brand; I use this identity with clients that I freelance for. I started my business in January of 2019, and like to take on projects from time to time. I mostly create logos for others starting their own businesses, but the goal is to help people get to where they need to go by providing all the proper visuals you’d expect to see in a brand.
You can see examples of this freelance work here and here.
Process
I came up with the name Alma Wamego when driving home from Denver in 2018 to my original home in Kansas City. Most of the drive is a long stretch through Kansas, and when I was about eight hours into my trip I noticed an exit called Alma Wamego. If you take this exit and turn one way, you end up in Alma, Kansas. If you turn the opposite way, you end up in Wamego.
As I was driving the rest of the way I could not get this combination of words out of my head; I loved the strange flow of syllables and the thought that no matter which way you turn, you’ll end up exactly where you need to be, even if the place isn’t exactly what you expected.
I had been trying to work on my brand identity for awhile and was having a creative block up until that moment. This inspired me to get my business started, so my partner drove the whole way back after the holidays, and I spent the entire time concepting what the brand would look like.
I’ve been in so many places in my life and worked all kinds of different jobs, but I know that each experience has led me to another, and I cherish every moment I have ever had. I love to learn and grow, and my hope is to help other people get to where they really want to be.
Alma Wamego: a cheers to where you’ve been + where you’re going.