Overview
Stock photography: mostly decent, easily accessible, may or may not work. Brand photography: looks excellent, totally worth it, always works.
A company’s brand is its identity. Society recognizes colors, fonts, logos, slogans, and even tone. SLING relied on stock imagery until this photoshoot in November of 2019, shortly after a few extra brand colors were added to the guidelines. From then on, the visual identity was cultivated into what it is today, and I’ve gotten to be a part of a lot of it.
Process
I was invited to join this photoshoot in Los Angeles shortly after transitioning from the SLING marketing team onto OneTen, the internal creative agency at DISH. Prior to the shoot, I helped ideate props and furniture that would go on set. I spent three days in West Hollywood with our agency director, art director, creative lead, and project manager, along with the photographer and the rest of his crew. I’ve included one of the photos here specifically because I had the idea to make sure we got an all women’s shot. I’ve also included a video I created of my experience on this trip.
Art Director: Jess Bell
Photographer: Aaron Smith