Overview
Imagine watching NYE Live in Times Square, drinking champagne and chatting with friends, when you look up and see an ad that you helped create on the Marriott Marquis digital billboard. This collaborative effort between the creatives at OneTen is one of my proudest accomplishments.
I had just transferred to OneTen, the internal creative agency at DISH, from the SLING marketing team. This was one of the first campaigns I got to work on, following a brand photoshoot in LA. It was an incredible opportunity and such an awesome way to get started on my new team. I had never worked with so many creatives before, so I loved the collective aspect of it, and I would definitely favor that route in the future.
Process
Creatives were divided up into two teams. Each team created a copy document full of holiday headlines following multiple brainstorming sessions. From there, we regrouped as a whole and chose our favorites.
We sent about 10 options to the SLING Brand team, and they came back with five choices, three of which were written by me. Our animation team then made the words come to life, and you can view them right here: